Submit Summer MUB Moments!


MUB is collecting real summer content right now - especially beach days, boardwalk chaos, pool moments, boat days, vacation fails, cooler conversations, fishing stories, sunburned decisions, and anything that feels Only Human Under the Sun. Funny, awkward, chaotic, heartfelt, or just painfully relatable - send us the moments people will recognize because they have lived them too. Small note: All MUB Moments are welcome. Summer beach content is our current focus.

Learn about Summer MUB Moments

What is MUB?

MUB is a reminder that none of us are as polished as we pretend to be. We all have weird habits, awkward saves, questionable choices, loyal friends, funny stories, and moments that prove we're only human.

My Useless Buddy is about laughing at those moments, sharing them, and realizing we're all connected Under the Same Sun.



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CHOOSE YOUR MUB MOMENT - Pick the category that fits your story best. Not Sure? No problem - being human is messy.

Share Your MUB Moments Here!

  • Submit Human Truth

    Human Truths are the funny, awkward, painfully relatable things we all do but don’t always say out loud. MUB celebrates those shared moments that remind us we’re all only human...

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  • Submit Peak MUB Behavior

    Peak MUB Behavior is harmless human chaos at its finest - questionable choices, awkward saves, lazy genius, and moments that make you say, “Yeah… that was very MUB.”

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  • Submit That's My MUB

    That's My MUB celebrates the people who make life funnier, weirder, and more human - the lovable legends who turn everyday moments into stories worth sharing.

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  • Submit a MUB Reflection

    MUB Reflections are the honest moments, lessons, memories, and realizations that remind us life is messy, meaningful, and very human.

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Share Your MUB Moments Here!

MUB gear coming soon! We're building the story first. Shirts, beachwear and other MUB gear coming shortly but for now we're collecting the moments that make this brand real.

SHOP SOON

MUBlog

  • How MUB Started: Two Friends, One Joke, and a V...

    The story of MUB began on a Navy ship, with two very different friends, one ridiculous nickname, and a simple truth: we’re all a little useless, and we’re all in...

    How MUB Started: Two Friends, One Joke, and a V...

    The story of MUB began on a Navy ship, with two very different friends, one ridiculous nickname, and a simple truth: we’re all a little useless, and we’re all in...

  • What is MUB?

    What is MUB?

    MUB - My Useless Buddy - is a reminder that being human is messy, funny, loyal, ridiculous, and worth sharing.  Built around real moments, imperfect people, and the simple truth...

    What is MUB?

    MUB - My Useless Buddy - is a reminder that being human is messy, funny, loyal, ridiculous, and worth sharing.  Built around real moments, imperfect people, and the simple truth...

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